Sara Davies is a name synonymous with creativity, entrepreneurship, and television success in the UK. From her humble beginnings in County Durham to her rise as a prominent business leader and TV personality, Davies has become a role model for aspiring entrepreneurs. This in-depth article explores Sara Davies’ net worth, the story behind her wealth, her business ventures, media presence, and answers to the most frequently asked questions about her remarkable career.
Early Life and Education
Sara Davies was born on April 23, 1984, in Coundon, County Durham, England, into an entrepreneurial family. Her parents, Frank and Susan, fostered a spirit of innovation and hard work that would later define her career. Davies attended Derwent College at the University of York, where she graduated with a first-class Business Management degree in 2006. It was during her university years that she identified a gap in the crafting market—a decision that would shape her future.
The Birth of Crafter’s Companion
While still a student, Sara completed a placement at a small craft company. There, she noticed a lack of tools for making bespoke envelopes for handmade cards. With the help of her retired engineer father, she developed “The Enveloper,” a unique crafting tool. Its launch on the TV shopping channel Ideal World was an instant hit, selling 1,500 units in the first ten minutes and 30,000 within six months. By the time she graduated, her business was already turning over £500,000 annually.
Crafter’s Companion quickly expanded, offering a wide range of crafting products and exporting to over 40 countries worldwide. The company established its headquarters in Newton Aycliffe, UK, with additional outlets and an office in California, employing over 200 people globally. By 2018, the company’s turnover had reached nearly £25 million.
Sara Davies’ Rise to Fame: Dragons’ Den and Beyond
In 2019, Sara Davies joined the BBC’s Dragons’ Den, becoming the youngest-ever female investor on the show. Her approachable style and sharp business acumen quickly made her a fan favorite. Davies invested nearly €2 million in various businesses on the show, including Mak Tok (a Malaysian chili paste) and Shower Gem (a bathroom storage solution). For her role in Dragons’ Den, she reportedly earned £15,000 for a 12-episode series.
Her television presence extended beyond Dragons’ Den, with appearances on Strictly Come Dancing and other programs, further boosting her public profile.
Sara Davies Net Worth: How Much Is She Worth?
As of 2024, Sara Davies’ net worth is estimated at £37 million. The vast majority of her wealth comes from her ownership and leadership of Crafter’s Companion, which, at its peak, was valued at over £34 million per year in turnover. Her investments from Dragons’ Den, television appearances, book deals, and public speaking engagements have also contributed significantly to her fortune.
Breakdown of Sara Davies’ Wealth
- Crafter’s Companion: The core of her wealth, with annual turnovers reaching up to £34 million and a global customer base.
- Television: Earnings from Dragons’ Den and other TV appearances, including Strictly Come Dancing.
- Investments: Multiple investments in startups and businesses through Dragons’ Den.
- Books and Brand Deals: Author of two books—her autobiography We Can All Make It and the craft project book Craft Your Year.
- Mentoring and Public Speaking: Active in business mentoring and motivational speaking, supporting women in business and entrepreneurship.
Recent Business Challenges and the Crafter’s Companion Rescue
Despite its earlier success, Crafter’s Companion faced significant financial difficulties in recent years. The company struggled post-pandemic, with losses of £6.7 million in the year ending March 2024 and £5.1 million the previous year. In January 2025, the company collapsed into administration, owing nearly £20 million. However, Sara Davies stepped in to rescue the business, returning as chief executive and majority shareholder, saving most of the staff and promising to reinvigorate the company.
This episode highlights Davies’ resilience and commitment to her brand, as she continues to invest both financially and personally in Crafter’s Companion’s future.
Sara Davies’ Broader Influence and Philanthropy
Sara Davies is not just a businesswoman; she is a mentor, author, and advocate for women in business. She serves as a North East Ambassador for Smart Works Newcastle, a charity supporting unemployed women through clothing and coaching. In July 2024, she was appointed Chief Inspiration Officer for Avon UK, aiming to help more women build their own businesses1.
Her social media presence is robust, offering a blend of motivational content, crafting tutorials, and glimpses into her personal and professional life. Davies is also known for supporting charitable initiatives, including Comic Relief and other community projects.
Personal Life
Sara Davies lives in County Durham with her husband, Simon Davies, and their two sons, Oliver and Charlie. She maintains a strong connection to her roots, often referencing her upbringing and family’s influence on her career. Despite her high-profile career, Davies is known for her authenticity and relatability, traits that have endeared her to fans and aspiring entrepreneurs alike.
Sara Davies’ Books and Media
- We Can All Make It: An autobiography detailing her entrepreneurial journey and the lessons learned along the way.
- Craft Your Year: A step-by-step craft project book released in October 2023.
These publications have further established her as a thought leader in both business and creative circles.
Frequently Asked Questions (FAQs) about Sara Davies Net Worth
What is Sara Davies’ net worth in 2024?
Sara Davies’ net worth is estimated at £37 million as of 2024, primarily from her business Crafter’s Companion and her media ventures.
How did Sara Davies make her money?
She made her fortune by founding and growing Crafter’s Companion, a crafting supply company, and through investments, television appearances, book sales, and public speaking.
What is Crafter’s Companion?
Crafter’s Companion is a global crafting supply company founded by Sara Davies in 2005. It sells innovative crafting tools and supplies, exporting to over 40 countries.
Did Crafter’s Companion face financial trouble?
Yes, the company went into administration in January 2025 due to nearly £20 million in debts. Sara Davies returned as CEO and majority shareholder, rescuing the business and saving most of its staff.
What books has Sara Davies written?
She is the author of We Can All Make It (autobiography) and Craft Your Year (craft project book).
Is Sara Davies married?
Yes, she is married to Simon Davies, and they have two sons.
Where does Sara Davies live?
She resides in County Durham, England, with her family.
What is Sara Davies’ role in Avon UK?
In July 2024, she was appointed Chief Inspiration Officer for Avon UK, focusing on empowering women entrepreneurs.
Is Sara Davies active on social media?
Yes, she maintains an active presence on Instagram, Twitter, and Facebook, using her platforms for business, brand promotion, and inspiration.
Conclusion: The Legacy of Sara Davies
Sara Davies’ journey from a university student with a simple idea to a multimillionaire business leader and television star is a testament to vision, resilience, and hard work. Her net worth of £37 million reflects not just financial success, but also her impact on the crafting industry, entrepreneurship, and the broader community.
